Before we start work on any client's website we conduct an audit of the existing website by both taking a look at the content on their website and their presence on the world wide web. Our SEO professionals spend time getting to understand the work that has already been done and which areas are lacking. We put together a plan of action to ensure that each website is given a chance to succeed. We believe search engine optimization is not a "one-size fits all" situation; each of our SEO campaigns are built specifically with that client in mind.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.