PPC Marketing, or pay-per-click advertising, is often referred to as Google advertising, search engine advertising, or paid search. PPC ads appear on Google, above the organic search results. #1 DRIVES TRAFFIC Pay-per-click advertising drives traffic to a website through paid advertisements. With
PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach oganizational goals. Sometimes it can be overwhelming – where should you start? There are several components of a PPC account that can help move the