PPC Marketing, or pay-per-click advertising, is often referred to as Google advertising, search engine advertising, or paid search. PPC ads appear on Google, above the organic search results.
Pay-per-click advertising drives traffic to a website through paid advertisements. With Google Ads, marketers are targeting specific keywords and paying to ensure their message and brand are seen before the organic, Google-determined search results. With PPC advertising, you’ll only pay when your ad is clicked.
When the traffic is driven to your website using PPC ads, it will ultimately lead to an increase in Search Rankings, a Google Crawls your organic and paid search as well.
#3 CONVERTIBLE TRAFFIC
Search traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
Out of all the benefits of PPC advertising, this one seems to be the one that resonates best with business owners. And why wouldn’t it? PPC advertising increases your revenue, sales, and leads. As long as you offer great products or services, PPC advertising will likely drive conversions.
#5 BRAND RECOGNITION
PPC advertising will build your brand equity. In other words, PPC advertising will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.