Now you’re probably wondering how to increase ORGANIC TRAFFIC. Who doesn’t want more free traffic?
There are a lot of factors that can impact how you rank, and search signals are a constantly shifting landscape. Here is a starting list of key quality and optimization tweaks you can make that should help you climb higher in the search engine results, and get more organic traffic. And Seize The Ads is there for you to get to your Organic Traffic.
Invest in keyword research, and perform proper search engine optimization on your current and new content. They do help search engines categorize and rank your site and its content.
Search engines like Google use factors like recency or freshness, quality, and relevance to enhance how your page and your overall site rates compared to competitors for the same search terms. Generate new content around those keywords — remember, quality, not quantity — and analyze the data.
Speaking of quality, your website itself is packed with quality signals. Usability factors include load times, site structure, and navigation, assessed from data found in places like bounce rate, pages per session, exit rates, and time on site.
Although backlinks themselves drive referral traffic, a linking strategy with backlinks to and from authoritative sites seriously bolsters your site’s quality signals. Tap into their SEO juice: the more high-quality sites linked to you, the more trustworthy you are, and the higher you rank.
Even though social media traffic is its own segment, your ranking does take signals from social media. These include shares and engagement (get those share buttons on your content!), reviews, and even the presence of linked, active social accounts.